Podcast

The Outdoor Outlook Podcast

What’s really shaping the future of landscaping? Tune in as industry pros spill insights, real talk, and must-know trends — all in under 5 minutes.

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Discover the Latest Featured Episode

Episode 4

How do you align sales and operations during onboarding to meet customer expectations and boost retention?

Jon King stresses the importance of involving both sales and operations teams in qualifying leads and attending site walks for larger projects. This collaboration helps prevent overselling and ensures that operational capabilities align with the promises made during the sales process, leading to greater customer satisfaction.

About The Outdoor Outlook Podcast

Dive into the evolving world of outdoor services with The Outdoor Outlook Podcast. Join industry experts as they discuss the latest trends, cost-saving strategies, and the benefits of technological advancements in the landscaping and field services industries. Whether you're a seasoned professional or new to the field, this podcast equips you with the knowledge to thrive in the dynamic landscape industry.

Catch Up on Past Episodes

Episode 1

How has customer communication evolved in the outdoor services industry?

Steve Brahney from Fix Asphalt explains that customer communication has changed drastically over the past decade, moving from infrequent calls to constant engagement through text, email, and phone calls. Customers expect immediate responses, and ignoring their messages can have a negative impact on retention, even if the quality of service is high.

Episode 2

What key elements ensure onboarding boosts customer retention and aligns sales with operations?

Steve Brahney, who manages both sales and operations, emphasises the importance of detailed work orders, using pictures and clear descriptions to avoid ambiguity and ensure accurate execution. He actively addresses any discrepancies or customer concerns promptly, highlighting the importance of taking responsibility and resolving issues swiftly to maintain trust and satisfaction.

Episode 3

How can landscaping leaders align immediate priorities with their strategic vision for 2025?

Robert Clinkenbeard, CEO of Wilson 360, emphasizes the importance of finishing the year strong instead of prematurely chasing next year’s goals. He warns that losing focus can weaken current-year outcomes. Companies, he says, must track revenue and profit targets closely and provide teams with the right leadership and resources to succeed in the year ahead.

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