at the L&L Tech Conference 2022 in Scottsdale, Arizona

Spread the love was in attendance at the 2022 L&L Technology Conference. As the conference’s name implies, it focused on technology and its application in the landscaping industry. and many more companies participated at the conference to present technology as an enabler in the green industry.

The industry is now witnessing a technological revolution that has answers to all their problems. AI has existed for some time now and the landscaping industry has finally recognized its potential.

AI in the landscaping industry
Time to embrace technology as a solution in the landscaping industry

Keeping in line with the theme of the event,, a leader in technology, presented artificial intelligence as a tool to solve the utmost landscaping concerns.

The Tech Talk

Attentive at the L&L Tech Conference
Shiva and Shawn presenting at the Technology & Solutions Session

The conference saw over 200+ landscaping companies attend the event at the Fairmont Scottsdale Princess Resort. The various speakers and panel members expressed their commitment to technology in this industry.

On day 1 of the conference, CEO Shiva Dhawan and Head of Business Development, Shawn Prince took to the stage to share their thoughts on technology in the green industry and talk about future product launches.

Let’s have a look at the key takeaways from the presentation.

“It all started when I got to know about the massive measurement problem that landscapers faced on a daily basis just to make quotes.”

– Shiva Dhawan, CEO & Co-founder,

Conception and Story of AutoMeasure

Challenges in the landscaping industry

Challenges of the landscaping industry
Some challenges faced by the landscaping industry

It is crucial to be aware of all the challenges holding this industry back. Of the most common landscaping problems, the following make a sales process very inconvenient.

  1. Innumerable hours wasted on manual measurement of properties and then creating estimates
  2. Inaccurate estimates and not to mention delayed bids due to the entire process being time intensive
  3. Driving up to sites incurs fuel costs
  4. Always short on personnel
  5. No time left for better follow-up with prospects and attracting new ones
  6. Quality of work compromised during peak seasons due to time and labor crunch

Shiva spoke about having developed geospatial measurement software powered by AI. After recognizing the need for this software in the green industry, developed AutoMeasure, the only automated takeoff software, rendering all the other manual measuring techniques unessential.

Automated property measurement software
AutoMeaure: The first fully automated property takeoff software


The presentation initially focused on the hassles brought on by manual measurements of properties. AutoMeasure has helped several landscaping giants in the US overcome this cumbersome facet of the landscaping sales process.

After having worked with names like the Brickman Group and Continuum, Shawn Prince brought his 20 years of experience in the green & snow industry to in 2022.

Shawn spoke about having used AutoMeasure as a customer at Continuum to now representing it at If one does not believe in the product himself, he cannot convincingly sell it either, were Shawn’s words.

Attentive's impact at Continuum
AutoMeasure’s impact at Continuum during Shawn’s tenure continues to be a game changer

Attentive vs other measurement tools
Why pick over other takeoff tools

Shiva then introduced two new and powerful sales automation tools developed by that are guaranteed to revolutionize the landscaping industry:

New Product 1: Automated Blueprint Takeoffs

The construction bids will be a breeze with automated blueprint measurements. This assists the sales teams to save time on manual construction measurements and use this time in bidding more efficiently. Check the following video to learn more about Blueprint Takeoffs.

New Product 2: AutoBid

AutoBid will now allow landscaping industry professionals to minimize manual intervention and errors with end-to-end sales automation. After making numerous outdoor service companies switch from manual takeoffs to AutoMeasure, now provides automated takeoffs, estimates, and proposals in a single software, saving everyone the trouble of switching between different apps and helping them save time, make quicker, more accurate estimates and finally creating efficient bids to crush their sales quota.

Technology is not a threat to existing jobs

Shiva also addressed the elephant in the room which is technology posing a threat to existing jobs. It is important for landscapers not to treat this as a risk to their jobs but as an opportunity to upskill themselves.

More time at hand means one can focus on upskilling themselves and take up more meaningful work. Estimators, ground forces, and leaders can all focus on more important tasks such as attracting new leads, improving customer service, and learning new skills.

Response to

Attentive's Exhibitor booth at LL tech conference exhibitor booth

The landscaping community in attendance responded positively to our presentation. This resulted in decent footfall at our exhibitor booth, where we networked with industry leaders and budding professionals.

Our CEO, Shiva, particularly enjoyed the landscapes of the event venue i.e. Fairmont Scottsdale Princess Resort, in Scottsdale Arizona.

Is your landscaping sales process in need of a technological boost? Sign up here for a free trial.

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