June 11, 2024

Leveraging Data Analytics for Better Decision-Making in Landscaping

Business Management
Leveraging Data Analytics for Better Decision-Making in Landscaping

The landscaping industry is evolving—are you? Integrating comprehensive analytics into decision-making enables landscaping businesses to optimize operations, enhance customer satisfaction, and maximize profitability.

See how data analytics can turn industry challenges into opportunities for growth and efficiency. 

Let’s dive into why analytics are vital and explore the various dashboards essential for any decision-maker in this industry.

Why Data Analytics is Crucial in Landscaping

Measuring Labor Needs and Profitability Impact

Analytics provide insights into labor efficiency and cost management, helping businesses allocate resources effectively to boost profitability.

Besides, regularly reviewing analytics should become a part of the company’s culture, ensuring ongoing assessments of profitability and operational efficiency.

Also read: Benefits of Real-Time Reporting in Landscape Operations

Course Correction and Strategic Planning

By analyzing trends in profitable services, customer preferences, and competitor activities, businesses can pivot their strategies to better meet market demands and capitalize on emerging opportunities.

Setting and Monitoring Key Performance Metrics

Establishing and tracking key metrics is essential for evaluating success and making informed decisions based on quantifiable data.

Innovation and Scalability

Analytics spur innovation by providing insights that drive the testing and implementation of new strategies, leading to scalable growth.

Essential Dashboards for Decision-Makers in Commercial Landscaping

The breadth of dashboards available can transform raw data into actionable insights. Here’s a breakdown of the crucial dashboards every landscaping business decision-maker should utilize:

Book of Business

This dashboard can provide a panoramic view of the deal sizes and the number of deals won across different branches and divisions. 

Book of business dashboard view on Accelerate

For instance, Accelerate- Attentive.ai's end to end business management software displays By default, it will data for all deals won to date, offering insights into business growth and customer acquisition trends.

Sales Pipeline

Essential for tracking the progress of potential deals through various stages—from prospecting to closing—this sales dashboard can help visualize the sales funnel at a branch level. 

Sales pipeline dashboard view on Accelerate

It will allow leaders to drill down into specifics, examining the performance and pipeline of individual sales personnel or teams.

Also read: How To Build & Track Your Landscaping Sales Pipeline?

Operations Tracking

Tracking operational progress, costs, and gross margins at a granular level (by deal, branch, or division), this dashboard is pivotal for monitoring daily operations. 

Ops tracking dashboard view on Accelerate

It shows real-time data on job tickets, labor hours, and the associated costs, helping managers identify inefficiencies and adjust resources accordingly.

Also read: Navigating Blind Spots: Achieving Visibility in Landscaping Operations

Labor Report

Since labor often constitutes the highest cost in landscaping projects, this dashboard provides a detailed view of labor hours tracking, from estimated and planned hours to actual hours worked.


Labor report dashboard view on Accelerate

It helps in assessing the efficiency of teams and planning labor allocation better to reduce costs and improve project timelines.

Labor Profitability Report

It focuses on understanding the profitability of labor-intensive services, breaking down earnings, costs, and margins by month. This enables leaders to make informed decisions on pricing and service offerings based on labor cost-effectiveness.

Labor profitability dashboard view on Accelerate

Accounts Receivable

This dashboard aids in tracking invoiced and received payments, highlighting the revenue flow, and identifying potential delays or issues in payment collections, crucial for maintaining cash flow.

Accounts receivable dashboard view on Accelerate

GM (Gross Margin) Report

Providing a deep dive into job costs and gross margins, this dashboard details earned and invoiced revenue, cost breakdowns (labor, material, equipment), and overheads, offering a precise measure of profitability at the deal level.

Gross margin dashboard view on Accelerate

Overtime Report

Overtime management is critical in the landscaping industry, where labor costs can significantly impact margins. The Overtime Report Dashboard can serve as a vital tool for business leaders to understand one of the most challenging aspects of workforce management.

Overtime dashboard view on Accelerate

This dashboard lets you get real-time visibility into the total labor hours worked and the associated overtime costs. It provides a breakdown of where the overtime is occurring, helping managers understand whether it's due to over-scheduling, understaffing, or perhaps operational inefficiencies.

Users can filter data for specific time durations to identify trends or periods with unusually high over time. This feature is crucial for recognizing patterns and planning future staffing needs more accurately.

The ability of specific operations managers or teams to drill down into data allows for pinpointing problem areas. If a particular manager consistently has teams logging excessive overtime, targeted training or scheduling adjustments can be implemented to optimize their efficiency.

Get. Set. Leverage Dashboards.

For landscaping businesses, the integration of these dashboards into everyday strategic decision-making can transform operations from reactive to proactive. This way, you will foster a data-driven culture that not only anticipates market needs and operational challenges but also innovates and adapts to meet them effectively. 

By leveraging robust data analytics, landscaping businesses can achieve sustained growth and enhanced operational efficiency, ensuring that you not only survive but thrive in today’s competitive landscape.

Unlock the full potential of your landscaping business with Attentive.ai’s end-to-end business management software, Accelerate. Our platform offers all the essential dashboards you need to make informed decisions quickly and efficiently. 

Book a personalized demo today to explore our software in detail and see how it can transform your business operations.


How can analytics enhance daily operations in landscaping?

Analytics can significantly enhance daily operations by providing real-time data on job progress, resource allocation, and cost management. This allows businesses to adjust operations dynamically, reduce waste, and respond promptly to any operational challenges.

What are the benefits of monitoring a sales pipeline dashboard?

Monitoring a sales pipeline dashboard helps businesses track the progress of deals from initiation to close, identify bottlenecks in the sales process, and fine-tune marketing and sales strategies to improve conversion rates and shorten the sales cycle.

How does the labor profitability report benefit landscaping businesses?

The labor profitability report provides detailed insights into the cost-effectiveness of labor, helping businesses make informed decisions about pricing, service offerings, and resource management. This report is crucial for maintaining competitive pricing while ensuring profitability.