November 30, 2023

Perrysburg Asphalt & Sealcoating Optimizes Business Processes; Builds Efficiencies

Case Studies
Perrysburg Asphalt & Sealcoating Optimizes Business Processes; Builds Efficiencies

Perrysburg Asphalt & Sealcoating is a stalwart in the asphalt business. They specialize in services from residential and commercial seal coating to paving and patchwork. Family-owned for 23 years, the company has deep ties to the Toledo area and holds dear its commitment to customer service.

Perrysburg Asphalt & Sealcoating History & Background

Rich Jambor, President & the face of the company, shares how the business began as a summer job for him during college. He eventually took over a portion of the business. And despite the demands of academia, he nurtured and grew it into the successful company it is today.

We also heard from Beth Cole, the Office Administrator. She's been a part of Perrysburg Asphalt & Sealcoating for two years and cherishes her time working for a small business. Growing up in Harrisburg, she enjoys the city's community spirit, helping her neighbors through her work, and being a part of the thriving downtown community.

Challenges to the Sales Process in the Asphalt Paving Industry

Traditionally, the Perrysburg Asphalt & Sealcoating team depended on manual measurements for property estimations. This approach was labor-intensive, time-consuming, and sometimes led to inaccuracies. Beth recollected their dependency on Google Maps and drawing tools for measurements. The need for real-time, accurate measurements was evident.

Embracing Technology In Paving

In the asphalt industry, the late adoption of technology has been the norm. But Perrysburg stands out, having embraced technology from early on. Rich, with a background in Management Information Systems, even coded a proprietary database system, streamlining everything from scheduling to invoicing.

This was a major reason why Rich was excited to explore technologies that helped optimize their day-to-day processes. And he could easily make a switch to’s automated property measurement software, Automeasure.

Adopting for Automating Paving Measurements

Rich's tech-savvy approach was a key driver behind adopting's automated measurement software. Introduced to at the National Pavement Expo, he was immediately impressed by its capabilities.

"When I saw what Attentive was a no-brainer for me. I was blown away and loved it from the start." - Rich Jambor

Before, the company used tools like Google Maps for measurements, which lacked the efficiency and accuracy of Attentive's solution. The software not only saved them time but also improved their accuracy in measurement, ensuring they could better serve their customers.

3-step process of measuring a property with's automated takeoff software- 1. Enter property address 2. Confirm lot boundary 3. Approve takeoff
3-step automated paving measurement process with

And a significant portion of the company's success comes from its repeat customers in the sealcoating industry. Or, as Rich puts it, “We're very customer-focused from start to finish”.

Switching to automated paving takeoffs allows them to save time and “focus more on the customer service side of things and doing what they need to do best as opposed to going out and measuring miles and miles of cracks or miles and miles of asphalt.”

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A highlight feature from was the ability to measure from space, providing cross-sectional views, which the Perrysburg Asphalt & Sealcoating team found highly beneficial for their large-scale projects.

Perrysburg Asphalt & Sealcoating Expanding the Usage Scope

While might have primarily been designed with large commercial spaces in mind, Perrysburg found immense value in using it for residential spaces, too. 

Given the volume of their residential projects, the software has been a boon, enabling them to quickly measure spaces and get back to customers faster.

Our team had to spend a lot more time dealing with the residential customers just because sometimes we might seal 3500 driveways within a summer. But it's just not feasible to send someone out to visit and measure 3500 sites. With, it’s been great as it allows us to get back to our customers faster,” says Rich.

It improves every aspect of customer service.

Integrating PDF Takeoff Reports with Paving Proposals and Future Potential's PDF reports featuring HD, color-coded sitemaps have been integrated directly into the company's proposals, enhancing clarity for commercial paving clients. Rich believes the potential of AI in the asphalt industry is vast. From mapping out efficient job routes to assisting with job costing, the promise of AI-driven solutions like is enormous.

Paving asphalt sitemap with measurements on
Paving sitemaps with high res aerial imagery and accurate measurements

Other Benefits of Automating Paving Measurements for Perrysburg Asphalt & Sealcoating

  1. Efficiency
  2. Seasonal views
  3. Commercial benefits

Let's look at it in detail.


With Attentive, the team could eliminate the need for a full-time in-person estimator. This led to quicker turnaround times, allowing them to respond to customers within a day.

Seasonal Views

One of the distinguishing features was the ability to toggle between winter and summer views. This feature proved crucial, especially in fall when environmental factors like dropping leaves could impact measurements.

Commercial Benefits

For their commercial division, Attentive helped in assessing parking spots, entrances, and other key factors, which were hard to decipher from other tools like Google Street View.

Perrysburg Asphalt & Sealcoating's experience with has been awesome, as Beth puts it. Whenever they want to connect with us, the Attentive support team is prompt in responding & rectifying issues.

Beth also praised's efficiency, noting the positive impacts on their business: "We care about effectiveness and efficiency, and it does both." She further emphasized the benefits of using technology to improve their business operations, especially for small businesses.

How Can Help Your Paving Business Just Like We Did Perrysburg Asphalt & Sealcoating

Perrysburg Asphalt & Sealcoating's journey to a tech-forward industry leader showcases the transformative power of technology for asphalt paving businesses, especially AI. Their partnership with underscores how automation and data-driven solutions can enhance operational efficiency and customer satisfaction.

This case also stands as a testament to the importance of embracing technology for business efficiency. Beth's recommendation underscores its value: "I recommend it to everybody in the industry because it can definitely help multiple industries, which is awesome for you guys and also for the rest of everybody."

To witness the magic of automation for your paving sales process, sign up for a free trial with Automeasure today. Measure your first two sites for free.


What motivated Perrysburg Asphalt & Sealcoating to adopt's Automated Property Measurement Software?

The need for more efficient and accurate measurements in residential & commercial projects led Perrysburg Asphalt & Sealcoating to adopt's technology. Traditional methods like manual measurements and Google Maps were time-consuming and prone to inaccuracies.

How has improved Perrysburg's bidding process for maintenance and construction projects?

By automating the measurement process, has significantly sped up Perrysburg's bidding process, allowing them to respond to customer inquiries much faster. The software's ability to provide accurate measurements and integrate with PDF takeoff reports has enhanced their proposals as well.

What unique features of does Perrysburg Asphalt & Sealcoating find most beneficial?

Perrysburg values’s ability to measure from space, offering cross-sectional views. This leads to better service delivery in large-scale residential and commercial projects. The toggle feature between winter and summer views has been crucial, especially in dealing with environmental factors that affect measurements.